The Neo-Nazi Brand Gets a Hip, Stylish Makeover

Nov 18, 2014 at 12:27 PM ET

When you think of modern day Nazis, one of the first images that comes to your mind is probably that of a skinhead. Good on you.

Recently, though Neo-Nazis have been trying to move away from this rough image and adopt a less threatening, more fashionable aesthetic — that of the modern, urbane and slightly edgy hipster.

These hipster nazis — or “nipsters” as they are often called — are using the internet as well as their usual festivals and concerts to recruit new members and spread their remodeled racist message. They’ve even started using Youtube and the blogging website Tumblr to get out their fashionable form of fascism. Although these “nipsters” may seem less scary then their skinhead counterparts, the bile they’re spewing is angry, hateful and dead wrong as ever.