Why Some Europeans Are Angry About Tinder Plus

Mar 02, 2015 at 1:14 PM ET

Tinder is finally rolling out its premium (aka paid) service in Europe, with one twist: Users will pay based on their age. According to the London Evening Standard, swipers under 28 pay about $6 per month, while everyone else pays $23 a month. Not surprisingly, people are already calling the plan ageist.

In the United States, where Tinder Plus has been out since late last year, users pay $10 per month regardless of age. The primary perk with Tinder’s paid plan is the ability to “rewind” a swipe if you accidentally swiped left on a potential match. The paid plans will also enable unlimited right-swipes. Tinder, which operates its free service in countries around the world, has about 50 million users and is valued at around $1 billion.