Self-Driving Cars Will Be A Huge Boon For Internet Shopping

Mar 05, 2015 at 12:00 PM ET

Much of the conversation around self-driving cars has centered around safety concerns, but apparently the rise of driverless cars will also have a big impact on Internet shopping. According to a new report by McKinsey & Company, passengers–who once actually had to pay attention to the road ahead of them–will likely spend a huge chunk of that new free time shopping online.

The report wasn’t available online, but Reuters got a copy:

The consulting firm estimates the additional free time in the car could generate about $5.6 billion a year in digital revenue for each additional minute that vehicle occupants spend on the Internet — as much as $140 billion if half their free time in the car, or roughly 25 minutes, is devoted to daily web surfing and shopping.

Mechanics are probably less thrilled by the prospect of automated cars. The study also predicts that self-driving cars could reduce up to 90 percent of traffic accidents.