More Men than Women ‘Leaning In’ on Facebook

Mar 20, 2013 at 11:38 AM ET


A Vocativ analysis has found that most of the people giving Facebook “likes” to Sheryl Sandberg’s much-discussed new book of career advice for women… are men.

Judging by its title, Facebook executive Sandberg’s “Lean In: Women, Work and the Will to Lead” would tend be most appreciated by, well, women. After all, the bestseller’s premise is to offer strategies for getting into the leadership ranks at work without giving up the joys of motherhood and family.

She wrote the book because, in her words, “men still run the world.”

And that’s apparently a message that men are ready to hear. When Vocativ looked at demographic data for a randomly selected group of 1,936 Facebook users who “liked” the last two updates on the book’s official Facebook page, 54 percent turned out to be males.

Geographically, the cities with the most “Lean In” likers were New York and San Francisco — reflective of the fact that about three-quarters of the sample were from blue states.

The book is number one Amazon’s best sellers list, but has drawn criticism from some reviewers for underplaying the extent to which women still face societal, structural barriers to entering leadership positions.

Just don’t expect to see men forming “Lean In” support groups anytime soon.