APPLE

Apple Watch Missed A Huge Monthly Opportunity

Mar 09, 2015 at 6:53 PM ET

Apple Watch is finally out in all of its $10,000 glory, and with that comes a big question: Is it fashionable enough to create demand beyond the techie fanboy crowd? Reading between the lines, this means being attractive to female buyers, too.

The July hiring of Patrick Pruniaux, a former Tag Heuer exec who was explicitly brought in to make sure Apple Watch wasn’t some aesthetic nightmare, is a start. But watching Tim Cook’s presentation, you can’t help but at least ask another: Were any women part of the gadget’s creation?

Indeed, it’s hard to tell. The only real female presence on stage was former supermodel Christy Turlington Burns—on hand to promote her charity Every Mother Counts—who also praised the new HealthKit app for helping her train for a half marathon.

What’s more, a closer look at that HealthKit app reveals a huge missed opportunity. Sure, it tracks calories, BMI, heart rate and sleep (all things that already exist in less-costly wrist gadgets like FitBit and Jawbone). Yet despite the product’s likely technical ability to do so, it doesn’t track period cycles or ovulation days—a no-brainer for the millions of women trying to schedule appointment sex.

(Before you argue that adding menstrual cycles to its features alienates 50 percent of the “universal” audience, a suped-up watch that sells for hundreds-to-thousands of dollars is hardly universal.)

One woman on the R&D team could’ve led to groundbreaking offerings.

Read More

“Will the Apple Watch’s Coolest Feature Work For People of Color?” (Fusion)
“Everything You Need To Know About the Apple Watch” (TechCrunch)