Following Terror Attack, Brits On Twitter Remain Focused On Election

Analysis of the social media discussion related to the UK election shows health care and Brexit are most important to voters

A supporter films Jeremy Corbyn the leader of Britain's opposition Labour Party, as he speaks at an election campaign event in Harrow, June 7, 2017. REUTERS/Peter Nicholls - RTX39IH4 — REUTERS
Jun 07, 2017 at 4:56 PM ET

With the United Kingdom still rebounding from its most recent terror attack, Brits on social media are continuing to focus their attention on Thursday’s election.

According to an analysis of hundreds of thousands of tweets published since last weekend, the election and the issues separating Prime Minister Theresa May and Labour Party leader Jeremy Corbyn have again surpassed the London terror attack. Tweets containing the major election hashtags, such as #GE2017, #GE17 and #GeneralElections, totaled more than 150,000 tweets on Monday. In the 24 hours that followed the attack, engagement on the election dipped to less than 100,000 tweets.

An analysis of more than 700,000 tweets with the hashtag #GE2017 that were published since the attack took place shows that issues like Brexit and the National Healthcare System (NHS) were more important to Twitter users.   

This has been partially fueled by Corbyn’s Labour Party being far more popular on Twitter than May’s Conservative Party. The difference can be seen with the hashtag #voteLabour leading all other trending topics associated with #GE2017. Interestingly enough, the only policy issues included in the list were the aforementioned Brexit and the NHS.

Since Corbyn has been strategizing much of his communication outreach with the public around social networks, his party’s ability to dominate the conversation on Twitter comes as little surprise.

Recent polls show the gap between the Labour and Conservatives Parties has tightened in the final day of the race. It’s been due, in part, to Corbyn and the Labour Party staying on message on Twitter, focusing on economic issues that matter to voters.