Adele Joins Miley, Minaj As YouTube Elite
Four of the top five fastest videos to hit the 100m views milestone are from female artists
Yes Adele, we can hear you. “Hello,” the first single from the Grammy award-winner’s third album, crossed 100 million views on YouTube in just five days, continuing a trend for female artists drawing in huge volumes of views in a short space of time.
The melancholy track released on October 22 is second only to Psy’s Gangnam Style follow-up “Gentleman”, which hit the same 100 million milestone in only four days, but female artists dominate the remainder of the top five. Miley Cyrus set a record of seven days in 2013 when she dropped her infamous music video for “Wrecking Ball.” Shakira’s “Can’t Remember To Forget You” and Nicki Minaj’s “Anaconda” round out the top five, both of which reached 100 million views in 11 days, according to data released by YouTube.
Adele’s surge to nine figures was largely down to her international fan base. The weekend after its release, “Hello” was the most-viewed video in 92 different countries, ranging from Brazil, Greece, South Africa, France, Canada, Singapore, and the United Arab Emirates, according to YouTube.