Website Clicks Don’t Mean Love, Just Ask Presidential Candidates

Bernie Sanders leads website traffic but he doesn't lead the polls.

We'd click that. — REUTERS
Oct 22, 2015 at 10:24 AM ET

Does website traffic equal love? It’s not just a question for web editors anymore, especially as we inch closer to the 2016 presidential elections.

Bernie Sanders’ official website scored 21 million hits during the last six months, almost double the number of hits to Hillary Clinton’s website and three times as many on Donald Trump’s.

A Vocativ analysis of the traffic estimates from their websites reveals that Hillary Clinton, despite leading at 54 percent in the latest NBC/WSJ poll, received 11 million hits on her website between April and September.

Still, no Republican candidate has come close: Even frontrunner Donald Trump couldn’t manage more than six million in that time period, as the below graphic, which excludes candidates polling below 7 percent, shows.

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Both Marco Rubio and Jeb Bush, who are neck-and-neck in the latest ABC/Wash poll at 10 and 7 percent, received fewer than three million hits between them, and were both beaten by Mike Huckabee, whose website received 400,000 more clicks than their websites.

Neither Bush nor Rubio proved as popular, at least on their official websites, than Rand Paul, who pulled in a relatively impressive 3.9 million hits—more than half that of Trump—despite Paul himself floundering at 2 percent in the polls.