Working Class Supports Donald Trump Over All Other Candidates

Trump enjoys strong support from Americans earning $30,000 to $40,000 per year

Donald Trump formally announces his candidacy for the presidency. — REUTERS
Jun 16, 2015 at 12:56 PM ET

Working class Americans are more interested in Donald Trump than any other presidential candidate, a Vocativ analysis of the candidates’ fan bases reveals.

Trump draws comparatively strong levels of Facebook interaction from Americans earning $30,000 to $40,000 per year. Trump has nearly two million followers on Facebook, and 15 percent of people who interact with his page identify themselves as being in the lowest household income bracket. By comparison, Democratic candidate Martin O’Malley has the least support among this working class with 11 percent of people who interact with his page falling into that income bracket, the analysis reveals.

Trump’s supporters are 18 percent more likely to be members of the low-income bracket than the average Facebook user, the same as Hillary Clinton’s supporters. Low-income Facebook users are also 21 percent more likely to back Trump over the current leader of the Republican pack, Ben Carson.

It remains to be seen whether this low-income love will translate into actual support in the Republican primaries, where Trump is considered a long-shot candidate. Yet, Trump’s over-the-top persona and announcement speech assertions that American jobs are being stolen by China could help build upon this base of supporters.


Editor’s note: This article has been edited to clarify data sources used.

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