SOCIETY

Professional Bridesmaid Is Now Ready to Deal With Your Drama

SOCIETY
Jul 17, 2014 at 1:52 PM ET

After 26-year-old Jen Glantz got asked to be a bridesmaid twice in one week, she turned what can be a somewhat annoying, expensive commitment into a business idea. “This year alone, I’ve been a bridesmaid 4 times,” Glantz wrote in a June Craigslist post advertising her professional bridesmaid services. “That’s 4 different chiffon dresses, 4 different bachelorette parties filled with tequila shots and guys in thong underwear twerking way too close to my face, 4 different pre-wedding pep talks to the bride about how this is the happiest day of her life…” You get the point.

Glantz’s Craigslist ad promptly took the blogosphere by storm, including an article where Jezebel’s Rebecca Rose equated the idea with someone hawking services as your “embarrassing drunk friend.”

But catty derision did little to deter Glantz or shatter her bridesmaid-for-hire dreams. Instead, it fortified her entrepreneurial ambitions, and mid-July she launched a cutesy website offering her “pre-wedding adventure” expertise.

As your pro-bridesmaid-cum-personal-consultant, Glantz can help plan everything from the bridal shower and bachelorette party to the wedding ceremony and reception, all for negotiable fee. “I can provide all the advice that people usually turn to wedding message boards and blogs for,” she says. “I am basically the human version of that.”

A copywriter by day and the author of the e-book All My Friends Are EngagedGlantz is also apparently qualified to assist with the writing of vows and maid of honor speeches. Other special skills include: holding up the “18 layers of your dress so that you can pee with ease on your wedding day”; catching the bouquet and then following up the moment with her “best Miss America-like OMG, I can’t believe this speech”; making sure people are dancing; and dealing with hectic “pre-wedding email chains in a very timely fashion.”

In other words, Glantz wants to be the best friend you never had (e.g., the one who won’t hate your guts after you put her through your wedding insanity).

Of course, it does seem super weird to invite a stranger to tag along on one of the most intimate days of your life, but Glantz hopes these budding relationships won’t all be strictly business. “We would get to know each other during the selection process, and I truly hope it will become a lifelong friendship,” she says.

However, she’s also realistic about who might need her help:

  • “You don’t have any other girlfriends except your third cousin, twice removed, who is often found sticking her tongue down an empty bottle of red wine.”
  • “Your fiancé has an extra groomsmen and you’re looking to even things out so your pictures don’t look funny.”
  • “You need someone to take control and make sure bridesmaid No. 4 buys her dress on time and doesn’t show up three hours late the day of the wedding, or paint her nails lime green.”

In fact, Glantz has already received hundreds of inquiries and is in talks with three potential clients interested in her services: One bride just moved to the U.S., so she doesn’t really have any friends; another had an irresponsible maid of honor who didn’t follow through on her duties; and the third has a wedding party of 10, and she’s looking for someone to help manage them. “I’m getting to know them and learn what they want in a professional bridesmaid in order to see if I can provide them with that,” Glantz says. “Hopefully I will be in my first wedding [professionally] in September.”

If all goes well, Glantz’s future plans are to create an online network of trusted and qualified bridesmaids-for-hire, as well as offer exclusive merchandise sold in partnership with major brands. The first product will be a bridesmaid survival kit, which will feature a collection of must-have items needed to survive the toughest wedding party duties (no word on if it includes an ample supply of mini liquor bottles).

As to whether being a lifelong bridesmaid, professional or otherwise, is a form self-torture for a single girl like herself, Glantz prefers look at it another way: “I think being single and going to these weddings reminds me love is out there and still possible.”