Russians Strip Down For #PutinShirtlessChallenge

Aug 20, 2017 at 3:02 PM ET

The #PutinShirtlessChallenge is the internet trend you never knew you needed.

The “challenge” is exactly what it sounds like: Russians are stripping down and posting shirtless photos on social media just like uber macho President Vladimir Putin.

The hashtag was started by Pavel Durov, internet maverick and founder of the messenger app Telegram. “If you’re a Russian, you have to join #PutinShirtlessChallenge (or face oblivion)” Durov joked after photos of Putin’s fishing trip went viral. Within 24 hours of Durov creating the hashtag, over 360 photos were posted.