Is The Song ‘Despacito’ Driving Tourism To Puerto Rico?

Aug 18, 2017 at 9:00 AM ET

Can ‘Despacito’ make Puerto Rico hot again?  The popular vacation destination certainly hopes so.

For one, the song makes multiple references to the island, “Let’s do it on a beach in puerto rico,” for example.

Searches for the island have spiked compared to this time last year, and Puerto Rico’s government is dancing along, announcing a partnership with creator Luis Fonsi.

Despacito is the first thing you see on the official tourism website and Fonsi’s worldwide tour will include promotion of the country.

Looks like the weather isn’t the only hot thing in Puerto Rico.