McDonald’s Is Now Selling You A Frork — A Fry Fork

The chain's latest dubious marketing gimmick has arrived

May 01, 2017 at 4:48 PM ET

McDonald’s is back to sell the world a senseless product with the same enthusiasm Vince Offer sold the ShamWow and Bill Mays got you to buy OxiClean. And no, it’s not another round of the Shamrock Shake STRAW.

The fast food chain is running a new TV ad mocking cable infomercials, in which the pitchman is basically yelling at you while flashing an overexposed smile and the actors have no basic motor skills, to advertise a new line of sandwiches and its “new favorite utensil,” the Frork.

The Frork is just like a fork, but with French fries as prongs. It actually looks like a tiny hand or claw — similar to that of Salad Fingers or a pangolin. The infomercial is very tongue-in-cheek and whoever produced it delivered every corny line to a tee. McDonald’s even set up a toll-free number (1-844-McD-FRORK) that if you call, you get free Frork or coupon for a free Signature Crafted Recipes sandwich.

“Will the Frork change your life?” Probably not,” McDonald’s pitchman Anthony Sullivan says in the video. “Will the Frork improve your Signature Crafted Recipes eating experience? I mean, sure…maybe.”

McDonald’s reason for selling its inept Frork is just a gimmick to promote Signature Crafted Recipes sandwiches, which Sullivan claims are so packed with toppings you’ll need to use a special utensil to scoop what falls from the sandwich — as if we didn’t have hands, or actual sturdy forks.

McDonald’s plans to sell a limited supply of Frorks on May 5 at participating restaurants along with the Signature Crafted Recipes sandwiches (Pico Guacamole, Sweet BBQ Bacon and Maple Bacon Dijon), which cost between $4.99 and $5.19.