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After The World Series, America Watched Porn

After a real nailbiter, residents of both Chicago and Illinois turned to adult content to blow off steam

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Illustration: Tara Jacoby
Nov 04, 2016 at 1:25 PM ET

After the World Series ended with a climactic finish on Wednesday, captivating the country at large, Chicago Cubs and Cleveland Indian fans both went home for one of their own.

While the Cubs and Indians duked it out in the captivating, 10-inning, 4.5-hour event, porn viewership in both teams’ home towns dipped significantly, in comparison to the average Wednesday night viewership, according to data from the tube-site Pornhub, provided to Vocativ.

That’s as you’d expect: It was, after all, the most-watched World Series Game 7 since 1991. Bars and outdoor viewing areas in both cities were packed to the gills.

But after the game, rather than hitting the hay or continuing to drink through the night (be it in much-awaited celebration for Chicagoans or despair for Cleveland residents) it would seem that a lot of baseball fans turned to the internet to make up for the porn-watching they missed.

A massive spike in porn viewership among Ohio residents occurred in the hours following Game 7. At 1:00 a.m., almost 100 percent more Ohioans turned to Pornhub than usual at that time. Smaller — yet still notable — increases in Pornhub traffic could also be seen in Illinois and throughout the rest of the United States.

According to Pornhub, “People are pretty regular with their masturbatory schedules,” and normal weekly traffic fluctuations to the site typically hover only one or two percent from the average rates. Which makes the findings pretty noteworthy (if not totally unexpected).

“It’s a commonly understood biological fact that people masturbate to relieve various forms of stress,” Chauntelle Tibbals, a sociologist that studies sex and sexuality, told Vocativ in an e-mail. “I’m far from a baseball aficionado, but from what I understand of World Series Game 7, it was a highly stressful situation for passionate fans everywhere. And given the final score… whereas the winning fans had the joy of success to relieve their stress, it could be that the equally amped Cleveland fans had to find an outlet for their pent up passions via other means.”

“I wouldn’t blame [fans] for visiting Pornhub for a little late night pick-me-up,” Pornhub VP corey Price said in a statement.