#Heterosexual Pride Day Is As Phony As It Sounds

Despite the internet's best attempts, Heterosexual Pride Day is not a thing

Illustration: Vocativ
Jun 29, 2016 at 1:38 PM ET

A hashtag for Heterosexual Pride Day popped up on Twitter early Wednesday and the Internet is not happy.

The Twitter user who claimed responsibility for it, @_JackNForTweets, has been trolling people all day, which appears to be his goal.

“As the official  creator, direct all tweets of disapproval of this holiday to me and me only,” @_JackNForTweets posted on his Twitter page Wednesday. A firestorm of subtweets ensued, and the hashtag #HeterosexualPrideDay has been trending all morning.

The concept of “straight pride” came of age in the early 90s when social conservatives protested on college campuses that launched initiatives to improve the rights of LGBT students. In the U.S., there is at least one planned Heterosexual Parade this year, which according to its Facebook event page, claims to “celebrate our heterosexuality, and to encourage younger heterosexuals that they should be proud of their heterosexuality.”

But in the age of social media, those who want to protest the unofficial holiday as a means for discrimination and bigotry, Twitter appears to be the perfect platform for mockery.