Pretty much every major company has a Twitter account.
Airlines use them for customer service. Newspapers use them to promote new content. Denny’s uses one to make jokes about fanny packs. Point is, they all have a strategy.
And then there’s JD.com.
Formerly known as 360Buy, JD.com is one of China’s largest e-commerce companies. It’s basically an Amazon for China’s burgeoning middle class—and it just went public yesterday, raising about $1.8 billion.
Normally, before a company goes public, its executives do their best to clean up the brand’s public image. After all, investors will be scrutinizing the company’s earnings, debts and all the other relevant financial info. Potential investors might even check out the company’s Twitter feed—as I did this morning.
What I found there was a gold mine of dozens of bizarre, but hilarious images. In recent months, the account has veered in a more professional direction, offering discounts and things like that, but back in the day, they tweeted some epic stuff.
Like taping children to the wall.
Or a Yorkshire terrier in a bride’s gown.
The tweets sometimes offer helpful advice. Like how to be a mermaid at a beach.
Or clever ways to grill meat using a shopping cart.
Occasionally, their tweets simply exhibit sporadic moments of joie de vivre. Like this one for a refrigerator’s lust.
Though sometimes they don’t have the greatest taste.
By the way, did you know JD.com sells eyeball bandages?
And backpacks for your Chihuahua?
And little booties for them, too?
Ultimately, the account—which has just 800 followers and does not appear to have ever been retweeted—serves an important function: It makes you laugh.
But just in case, it also tells you how to recycle your jeans into a terrifying stool.