MUSIC

The Next Bieber? How the K-Pop Industry Manufactures Stars

Dec 09, 2014 at 8:04 AM ET

There are few people left in the world who haven’t danced to Psy’s “Gangnam Style”. With over two billion watches on Youtube, the South Korean singer holds the record for most views ever. So what is it that makes these Korean hit makers so appealing and why are people all around the world going K pop crazy? Vocativ takes you inside a world few get to see.  From synchronized dance moves to systematic voice trainings and the creation of a dedicated fan base, you’ll see the crafty PR initiatives launched by the the local government all in the name of selling the Korean dream.