Trump May Be Bad For America, But He’s Great For CNN
Trump may be on the cusp of destroying the Republican party as we know it, but at least someone is benefitting from his meteoric rise: CNN. This unbelievably strange election cycle has been a boon to cable news viewership across the board, and according to a new earnings report CNN has, as Trump would say, profited bigly.
CNN’s ratings during this election have doubled during primetime—frequently topping Fox News amongst the 25-54 demographic—and their ad sales rose by about five percent. Turner, which runs the network, saw its revenues go up seven percent to $2.9 billion, and their operating income rose 10 percent. Time Warner, Turner’s parent company, announced their first quarter earnings had topped Wall Street’s expectations, and they said the cable news behemoth was a big driver of that success.
While it may have exhausted the voting public, CNN has reaped huge rewards from the endless Republican debates and the unexpected Democratic rivalry. The heightened tension brought on by their frequent use of countdown clocks probably didn’t hurt either. So while America sits in front of the TV, wringing their hands over where the country is headed, CNN is busy raking in cash. And the good ratings show no signs of abating anytime soon. If a Trump election has been good for profits, just imagine what the manic swings and bumbling lows of a Trump Presidency could do for the cable news business—not to mention late night comedy.