Jackie Chamoun, Lebanon, Controversy, topless

Brands Piggyback on Topless Skier Scandal

Lebanon slammed its Olympic skier for stripping on the slopes, but now brands are going topless in a show of solidarity

Lebanese Olympic skier Jackie Chamoun has been making headlines around the world this week because she stripped in the snow with her skis for an Austrian ski calendar. A NSFW YouTube video of behind-the-scenes photo shoot footage is also circulating. 

The 22-year-old Alpine skier is currently the subject of a Lebanese Olympic Committee investigation, even though she claims the photos were taken in 2011. The country’s sports minister launched the inquiry to avoid “harming Lebanon’s reputation and international participation.” Chamoun issued an apology on her Facebook page Tuesday that was shared more than 1,800 times and received more than 4,000 comments.

Uploaded By: Beiruting.com

“The video and photos that you are now seeing are part of the making of, the preparation, it wasn’t supposed to go public,” she says in the post.

“Anyways, I want to apologize to all of you, I know that Lebanon is a conservative country and this is not the image that reflects our culture. I fully understand if you want to criticise this,” she continues. “Now that I’m at the Olympic Games, these photos that I never saw before are being shared. It is sad. All I can ask to each of you who saw this, is to stop spreading it, it will really help me focusing on what is really important now: my trainings and race.”


Some wintry publicity might be no bad thing for Lebanon. The Middle East may not be known for its snow sports, but Lebanon actually has some decent ski resorts. If and when Beirut calms down again, ski tourism could be a significant source of income, and Chamoun's high profile would be a boon to its promotion.

Chamoun’s topless antics are probably the only reason why Lebanon, which only has two athletes competing in Sochi, is being talked about at all during the Winter Olympics. She’s putting the country on the map, and her racy photos sparked a social media response in her defense, using the hashtags #BoobsNotBombs, #NotAScandal and #StripForJackie. The latter inspired others to take stripped-down photos of themselves in solidarity, and post them along with the phrase “I am not naked. I am a…[insert whatever you think you are here.]” The Facebook group “Boobs4Lebanon” encouraged others to post their stripped-down photos to support Chamoun, using the tagline “Boobs Unite Us, Bombs Divide Us.”

Among the hashtags and semi-nude photos, a number of brands have also been spreading the #StripForJackie solidarity, and doing themselves a favor in the process.

Almaza is Lebanon’s most popular beer, and the company has an important message: “Don’t undress me.”


Resto Ramez, a Lebanese family restaurant, puts a whole new spin on food porn.


Couldn’t have said it better myself, Stoli.


This Frank Wurst is not naked. He is a hot dog. (Just in case your mind is in the gutter.)


Volkswagen was stripping before stripping was even cool.


Who says water can’t be fun? This bottle of Arz water says, “I also want to strip for Jackie.”


This mannequin went the Full Monty. A fitting advertisement for a lingerie line.


See, now this just reminds me of Beauty and the Beast. You know, the flower the Beast has in his secret wing and he needs to find true love before the last petal falls? Well, this Exotica (a flower company) rose wants nothing to do with true love; it just wants to strip (for Jackie, of course).


Al-Rifai is a nut paradise. The sell nuts all over the world, even online. I feel like this ad is a missed opportunity.


Respond Now
  • very very clever ads.   Nice to see the humor in this. thanks for bringing this to all of us


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