Fashion Revolution 02

This Is Why Everyone in Your Feed Is Wearing Their Clothes Inside Out

It's Fashion Revolution Day, and to commemorate the Bangladeshi factory that fell to the ground on this day last year, thousands of people are tweeting photos of their labels

On April 24, 2013, the Rana Plaza factory complex in Bangladesh collapsed, killing 1,133 men, women and children, and injuring 2,500. Now a year later, thousands are remembering those lost in the factory’s destruction by tweeting pictures of their clothes’ labels—a reminder that, at least in some parts of the world, people are suffering to make our T-shirts and jeans.

The purpose of Fashion Revolution Day, according to the organization’s website, is to be more mindful of where and from whom we purchase our clothes. While large-scale retailers have made a concerted effort in the past few years to improve factory worker conditions—for example, H&M, the company that produced its clothes in Rana Plaza, has also committed to upping worker wages—significant safety and labor concerns remain. Many of the factories, especially in less-developed countries, are still reminiscent of sweatshops, with thousands of underpaid textile makers squeezed into a few overcrowded and highly unregulated buildings.

“Fashion Revolution Day says enough is enough,” reads Fashion Revolution Day’s site. Thousands of people, per the inaugural event’s campaign, have already tweeted photos of their #InsideOut clothes, along with the names of the designers who produced them:

04/24/14 16:15 UTC@susiebubble

Oi oi COS and @currentelliott who made your clothes?!? #InsideOut @fash_rev

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04/24/14 15:17 UTC@GatherSee

Very proud to be supporting #FashionRevolutionDay wearing #NearFar #insideout a beautiful day for it!

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04/24/14 16:08 UTC@Jct209

@Fash_Rev inside out an back to front @hm can you tell me who made this?

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We can only hope that the pictures affect change in the production offices of chain stores and small boutiques alike. As Fashion Revolution’s website puts it: “Your clothes already tell a story about who you are. Now they can tell a better one.”

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