culture
culture
Gaming

Twitch Wants You To Buy A $140 Emoji

Wait, who will actually buy one of these from the livestreaming service?
Jun 28, 2016 at 10:57 AM ET
SHARE
SHARE

Twitch—the online service where you can watch streams of people playing video games—has a new feature that lets you tip people in the form of emoji, which Twitch calls “Bits.” While you can purchase a Bit emote for as little as two cents, Twitch decided to offer a much more audacious option: a Bits emoji worth $140.

Twitch introduced Bits as a way of showing support for another gamer while you’re chatting away in their room. But sending someone a Bits emote doesn’t mean they’ll receive its entire value in form of money; instead they’ll get a share of it, the percentage of which Twitch has yet to reveal.

But this leaves two burning questions: who in the hell does Twitch think will pay $140 for a bit whatever, and how much money do they make off that when somebody buys one? This seems to be a clear cash grab on Twitch’s part, and it’s a mostly dumb one at that. Already the the main destination for watching people play games games, Twitch now has the distinction of being a site where you can buy emojis that cost more than 100 bucks. Congrats?