US POLITICS

McDonald’s Twitter Account Starts A, Ahem, Beef With Donald Trump

A tweet blasts Trump and his tiny hands, but the company claims its account was hacked

US POLITICS
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Mar 16, 2017 at 11:42 AM ET

Running social media for a major brand is hard. One day you’re inducing winces across the nation by trying to glom your brand onto the internet meme of the moment. The next day your brand’s account explicably tweets at the president of the United States that he’s a poor imitation of his predecessor with tiny hands.

While it’s certainly familiar with the former, McDonald’s woke up today experiencing the latter: The brand’s account had this gem pinned up for its more than three million followers Thursday morning:

There’s been no shortage of social media managers going rogue since Donald Trump was inaugurated on Jan. 20, most notably accounts belonging to the National Park Service tweeting climate change facts as the new president implemented a gag order on the Environmental Protection Agency and the Department of Agriculture.

And while it’s delicious to imagine some McDonald’s social media manager cracking under the pressure of tweeting about Big Macs and taking a cheap shot at the president, it doesn’t appear that is what happened. After deleting the tweet, McDonald’s said Twitter notified them that their account had been hacked:

With the fun spoiled, one might think that was the end of the story, but in the age of Trump, hostility and paranoia are rampant; Trump supporters weren’t exactly buying the company’s defense:

Get ready for a whole day of “fast food and politics” hot takes.