BUSINESS

Amazon’s ‘Prime Reading’ Is Here To Satisfy Your Binge-Reading Needs

Prime members will have unlimited access to over 1,000 books and magazines

BUSINESS
Amazon has found yet another way to hook you — Illustration: Diana Quach
Oct 05, 2016 at 12:59 PM ET

Amazon Prime members already received a bewildering array of perks, but beginning Wednesday the company will also provide free access to a whole bunch of free books. The new program is called Prime Reading, and will also provide a selection magazines for perusal each month.

Amazon already offered Prime members access to the Kindle Owner’s Lending Library, which allowed you to read one book a month for free. But this new feature has several key differences. For one, you can read it on any device with the Kindle app, including Android and iOS. You can also read as many titles as you can manage each month.

The rotating assortment of more than a thousand books you can pick from is not jam-packed with best sellers, but there are plenty of popular titles — Harry Potter and the Sorcerer’s Stone and The Man in the High Castle (the novel that is the basis for the Amazon original series of the same name). You can also peruse major magazines like People, Sports Illustrated, and Popular Mechanics.

The Prime Reading catalog is much smaller than the one already offered with Kindle Unlimited, which costs $10 per month and boasts a million books to choose from. But since this new option is already included with existing Prime memberships, the ease of access could potentially upend Kindle Unlimited. Amazon is probably fine with that, as they’d much rather convert people into their loyal army of VIP shoppers. And now with the promise of binge-reading, in addition to free two-day shipping and plenty of binge-watching options, it could be almost impossible to resist.