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Pornhub Is Giving Olympic Goers Tissues, Lube To Fight Zika

Suffice it to say, this diverges a bit from WHO recommendations

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Illustration: Tara Jacoby
Aug 03, 2016 at 10:20 AM ET

Thanks in part to fears around the mosquito-borne virus Zika, which can be transmitted through unprotected sex, millions upon millions of condoms will be handed out at the upcoming Rio Olympics. But the tube site Pornhub is proposing a different and definitely not at all self-serving approach to preventing transmission: masturbating to porn.

And they’re lending a hand, so to speak, by traveling to Rio to give away free tissues, lube, and porn.

“Since the CDC is recommending abstinence to combat the spread of Zika, we figure the next best alternative to sexual stimulation is viewing adult entertainment (Pornhub specifically, of course),” explained a spokesperson in an email. To be clear, when it comes to living in or visiting areas with active Zika transmission, the Centers for Disease Control and Prevention has recommended either the correct use of condoms or abstinence.

Starting on August 5th, Pornhub will officially launch its “Ooohlympics” campaign and hand out to athletes and visitors alike what its dubbing “Zika protection kits.” The contents of these kits sound more like favors for a bachelor party set in a wifi-equipped rainforest: bug spray, tissues, lube, and free premium Pornhub memberships.

The World Health Organization has said that the Zika risk at the Olympics is actually low and emphasized the importance of condoms, as well as bug spray and special clothing to protect against mosquito bites. Not too surprisingly, health officials have highlighted neither masturbation nor porn as weapons for fighting the virus. Still, this Zika-related publicity stunt, unlike some, seems relatively harmless and unlikely to undermine attempts at preventing transmission.

Now, the matter of taste, given the campaign’s focus on a virus linked to devastating birth defects, is another question. Anyone who signs up for one of these free memberships will be asked which team they’re cheering for, and Pornhub will track the most popular countries. “Following closing ceremonies, the three nations with the most membership signups will receive gold, silver, and bronze medals in recognition of their outstanding [sic] accumplishments,” said a Pornhub press release. “It wouldn’t be the worst thing to come (in) second.”