SEX

A Lot Of You Will Watch ‘Daddy’ Porn On Father’s Day

Exclusive data from Pornhub finds the holiday drives searches for "daddy" videos

SEX
Illustration: Tara Jacoby
Jun 17, 2016 at 9:00 AM ET

Father’s Day is for brunching with pops, gifting him a cool tie, telling him how much he means to you and then watching a whole bunch of “daddy” porn. That is, at least, according to Pornhub, which sees a huge surge in father-related search traffic on the holiday.

The tube site took a look at search data from last Father’s Day, which fell on June 21. They found a 1,361 percent increase in the average daily number of searches for “dad” or “daddy” porn. And it seems all those “World’s Best Dad” mugs really got people’s erotic wheels turning, because dad-related searches remained significantly above average even in the days after the holiday.

Father’s Day isn’t entirely unique in this—Mother’s Day also sees an increase in related porn searches. In fact, “MILF” is the eighth most popular search term on Pornhub year-round, compared to “daddy’s” ranking at 115. But one of these parental holidays inspires a bigger boom in masturbatory fantasies: Mother’s Day sees only a 190 percent increase on average daily searches for “mom” and “MILF” compared to the 1,361 percent increase for “dad” and “daddy” on Father’s Day.

So, congrats, Dads! You win that dubious distinction.

Pornhub’s data tells us a little more about what, exactly, people are seeking when they search for dad-related content. The number one most searched category here is “step dad and daughter.” In second place is “daddy,” followed by “dads hot girlfriend,” “japanese daddy” (which appears to be a thriving genre featuring older Japanese men with younger women), “dad” and “step dad.” Believe it or not, the infamous “dad bod” ranks at number seven. Then there’s the more predictable “dad and babysitter” and “dad and daughters friend.”

Pornhub used Google’s demographic data to determine that women are 96 percent more likely than men to search for this daddy content. It’s visitors to Pornhub’s gay male oriented site, though, that search for daddy porn 277 percent more often than those on the the tube site’s main, straight-oriented landing page. The age group most likely to search for this content are those over the age of 55, who are, it must be said, most associated with the dad demo.

Good luck trying not to look at your father askew this Sunday!