NYFW

Dress of the Day: A Surfer-Inspired BCBG Max Azria Gown

Social media users went nuts for BCBG Max Azria's Fashion Week show

NYFW
Fashion week's favorite dress so far — (Getty Images)
Feb 12, 2016 at 3:25 PM ET

BCBG Max Azria showed its fall 2016 ready-to-wear collection yesterday, and one dress stood out above the others as the breakout star of the day. It was a glittering, floor-length art deco sheath in a collection the designers say was inspired by California surf and skate culture.

Vocativ analyzed social chatter around New York Fashion Week, to find that yesterday BCBG was the second-most mentioned designer showing a collection. The label was mentioned 1293 times, slightly more than Rihanna, but less than Kanye West, who presented his Yeezy Season 3 collection at Madison Square Garden yesterday.

The most popular BCBG post came from YouTube teen star Amanda Steel, whose Instagram post from the runway show earned 87,000 likes.

@bcbgmaxazria #nyfw

A photo posted by Amanda Steele (@amandasteele) on

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