Start-up culture met smoke-up culture in the Mile High City last weekend.
Hordes of sensimilla-scented capitalists descended on Denver as the city played host to the first-ever US Cannabis Cup, a pot-industry gathering that has been held in Amsterdam every year since 1987. From inside convention booths, starry-eyed entrepreneurs tried to sell passers by — including Vocativ correspondent Sam Matthews — on everything from crowd-sourced weed-finding apps to a bud-sorting machine worth more than a Prius.
Pot is still very much illegal at the federal level, but new laws legalizing the drug in Washington and Colorado have touched off a “green rush” among investors and small-business owners, with everyone scrambling for a spot on the ground floor of America’s newest (almost) legal industry.
Will this intoxicating cocktail of greed, skunk weed and patchouli entice Sam to celebrate 4/20 — an official marijuana holiday — by taking a bong rip on camera? Watch the video, friends.